Buying a car is a very personal experience, each individual has different needs and wants from a vehicle, which ends up impacting on the final purchase. However, some cars seem to have more mass appeal than other models. We wanted to look at which cars and brands have dominated the automotive industry historically and over the last year by looking at data on a global scale and more in-depth in Europe.

New year, new show car – that’s how it goes at least at RaceChip, the market leader in electronic performance enhancement via auxiliary control unit. With the Mercedes Benz AMG C43, the Goeppingen-based experts for chip tuning boxes continue to demonstrate how it’s possible to bring together performance, driving fun and everyday practicality in perfect harmony.

At RaceChip, we don’t just love getting the best performance out of cars in the real world, we are big racing game fans too. Racing games have been around since the dawn of gaming, resulting in white knuckles and broken controllers in bedrooms and living rooms around the world. We’ve raced in space, dodged bananas in karts and spent hours tuning virtual cars to get the perfect performance out of them.

Here at Racechip we’re always thinking about our next automotive adventure. All around the world petrol heads brag and debate with their rivals over which are the most exhilarating roads to drive and where the best experiences can be found. Locations are key. From the glistening alpine peaks that shoulder Italy’s Stelvio Pass to the vast nothingness of America’s Bonneville Salt Flats, remarkable landscapes can make all the difference when it comes to enjoying the road.

Göppingen, 04.05.2016. The chip tuning experts from southern Germany have presented their latest show car, the RaceChip Audi RS3. The factory performance of 367 HP and 465 Nm was increased to 410 HP and 520 Nm thanks to the RaceChip Ultimate.

The new Mercedes Benz C63 S AMG with the RaceChip Ultimate shows that even a vehicle that comes factory-equipped with sophisticated motorsport technology has serious potential to perform better.

It happens on a regular basis: our developers get a testing car and are so impressed after optimization that they don’t want to give it back. The Golf VII R was one of those vehicles.

At its factory specification of 495hp, the Jaguar F-Type S V8 is already equipped as a top model in the new Jaguar series. In terms of engine power, it runs at a level just a little bit below the Porsche 911 Turbo.

With the M4 and the transition to a supercharged engine, BMW is taking a step in a direction that some enthusiasts might not like. However, looking at things with an open mind – and considering the output values and, above all else, the potential of the engine – the M4 puts forward a positive argument for this new technology within this vehicle market.